Ebook for Home Sellers
Real Estate Thinking
Summer 2019
A downloadable guide for a real estate service’s introductory newsletter.
When Real Estate Thinking wanted to reach new customers with a need to demystify their real estate opportunities, I helped ReThinking create an ebook guide to home selling.
Their goal was to create an accessible, welcoming, low-pressure guide to selecting a quality real estate agent — along with web content that evoked that spirit.
Banner image credit: Mysaell Armendariz
A practical guide — and emotional intelligence for financial decision making.
To draft Real Estate Thinking Presents: A Guide to Selling Your Home, I worked with the company’s founder to create customer personas and brainstorm topics for content around those customers’ pain points.
I also conducted research on common (and commonly unaddressed) topics in home selling, developed a guide for Real Estate Thinking’s content style, and drafted 30 articles for this high-value freebie.