Cross-Channel Content & Brand Refresh
Blankfactor
Jan 2023 - Present
Telling a new story for an Inc. 5000 tech firm.
As one of the fastest-growing companies in America, Blankfactor is a B2B tech services partner looking to highlight its expertise in financial services technology, artificial intelligence, and data strategy. From LinkedIn to the company blog to event marketing, I co-created the multi-channel content strategy to build the brand identity and grow awareness of new and core service areas.
3x followers in one year
After one year, we tripled LinkedIn followers and are now ranking in SERP for competitive terms related to the business — primarily through organic practices.
The following include samples of blog articles, case study narratives, and guides I planned, researched, wrote, and published based on interviews with SMEs and team leadership.
“How BlankGPT, Blankfactor’s internal LLM, will unlock engineering productivity”
“Revitalizing reporting for lifesaving 911 software solutions”
“Unlocking the value of GenAI for financial services (e-book)”